GoogleAds Competitor Analysis: Ad Data Collection

Can you pick apart rival ad sets without spending money? Try this wild trick

Doing e-commerce friends know that staring at peer advertising to change strategy is more important than fortune-telling. But GoogleAds background data is like an iron rooster, want to check the competitor advertising data? There is no door! Those analytical tools on the market are not moving to tens of thousands of dollars, small and medium-sized sellers can only dry eyes. Today I teach you to use the proxy IP to do their own digging data, see the end of the guarantee that you save money to buy tools.

Why is a proxy IP a must for stealing?

For example, if you use your own network to brush the ads of competitors every day, you will be marked as a suspicious account by Google in less than three days. This is like wearing the same clothes every day to stalking, fools can recognize. With ipipgo's proxy IP pool, it's equivalent to changing 100 sets of clothes every day to go stalking, Google simply can't catch the pattern.

 Python example: accessing an advertisement page with random IPs
import requests
from ipipgo import get_proxy call ipipgo SDK

def grab_ads(keyword):: proxy = get_proxy(country='us', protocol='us', protocol='us')
    proxy = get_proxy(country='us', protocol='https')
    headers = {'User-Agent': 'Mozilla/5.0'}
    headers = {'User-Agent': 'Mozilla/5.0'}
        response = requests.get(
            f'https://www.google.com/search?q={keyword}&gl=us',
            proxies={'https': proxy},
            headers=headers,
            timeout=10
        )
        return parse_ads(response.text)
    except Exception as e.
        print(f "Error grabbing, automatic IP switch: {str(e)}")
        return grab_ads(keyword)

What are the doors to look for when choosing a proxy IP?

Comparison of common proxy types on the market (using ipipgo as an example):

It was found empirically that using ipipgo'sResidential agent + mobile agent hybrid modelBest results. Catch desktop ads with a US residential IP in the morning, cut to a UK mobile IP in the afternoon to see mobile rankings, and the data is as accurate as if you'd measured it with a ruler.

Four Steps to Practice

1. lock onto a targetDon't be greedy, first stare down the 3 core competitors, write down their brand words, product models

2. IP Lining Up: In ipipgo background settings IP rotation rules, it is recommended that every 20 requests to change 1 IP, different device types with different proxy pools

3. time-based acquisition: Focus on capturing these data:
- Time of day when advertisements appear (to gauge the rhythm of rivals' placements)
- Landing page structure (see how they design conversion paths)
- Additional information (details of promotional information, call buttons, etc.)

4. data analysis: recommend using this stupid method - weekly screenshots of the ads posted to Excel, with color blocks to mark the change points, more intuitive than any algorithm!

Frequently Asked Questions QA

Q: Do I have to maintain my own IP pool?
A: No need at all! ipipgo's pool is automatically updated every day with 15%IP, which is even more worrying than the fishponds raised by your own family. Last time there is a wedding dress customer, with their rotation strategy for 3 months without being blocked.

Q: Will it be illegal?
A: It's perfectly legal to collect only public advertising data, but don't touch users' private data! There's an old man in health care who crawled customer reviews and got sued by the platform, which is a death wish.

Q: How can I tell if the proxy IP is valid?
A：To teach you a native method: first use the proxy IP to visit https://ipipgo.com/checkip, it can show the real geographic location and not report errors, this IP can be used. It is recommended to do this check before each collection.

Guide to avoiding the pit

Recently, I've found some sellers planted in these pits:
1. The use of free proxies leads to data misalignment (a seller found that his rivals advertised throughout the day, which turned out to be an illusion caused by the confusion of the proxy's IP time zone)
2. No request interval is set to limit the flow (it is recommended that the interval between each operation be 2-5 seconds, which can be automatically controlled with the intelligent speed control function of ipipgo)
3. Ignoring mobile advertising differences (the same keyword can rank 10 places differently on mobile and computer)

The last nagging sentence: the collection of data is only a means to an end, the focus is to put the opponent's advertising strategy slice research. Last week, a trainee found that the competitors in the early hours of the morning fierce advertising, and followed in to pick up the leakage, ROAS directly doubled. Use ipipgo this telescope, you can also be the advertising world of Sherlock Holmes.