Competitive analysis tools: SERP data collection whole process

Hands-On Competitive Analysis with Proxy IPs

Doing business all know, staring at the dynamics of the opponent than staring at their own daughter-in-law is more diligent. But many bosses find that the use of conventional means to check the competitor's data is like scratching an itch - always missing so much meaning. At this time it is necessary to move out of theSERP Data AcquisitionThis magic tool, together with our ipipgo proxy IP, it is really like a tiger with wings.

Why do I have to use a proxy IP?

Let's take a real example: Zhang San opened an online store to sell goji berries and wanted to check the search rankings of competitors around the world. If you use your own network to repeatedly check, the data is not allowed, or the platform directly black. This is like using the same key to open the locks all over the city - sooner or later something happens.

ipipgo's proxy IP pool is large enough, as if it has thousands of keys for you. Every time you collect data to change the key, the platform can't tell that the same person is operating. The point is:Choose a dynamic residential IP that automatically switchesThis kind of IP is most like a real person surfing the Internet, and is ten times more reliable than a server room IP.

Practical operation of four parts

1. Don't be lazy about equipment preparation

It is recommended to get a second-hand computer to do the collection, do not use the daily office machine. Browser fingerprints should be changed randomly, just like changing clothes every time you go out. ipipgo's client comes with a browser disguise function, which is particularly convenient.

2. Proxy settings should be careful

When setting up a proxy in the crawler tool, remember to change the authentication method to "username + password" mode. There is a pitfall to note here: don't use free proxies! Those IPs have been tagged by the platform for a long time, so using them is like shooting yourself in the foot.

3. Frequency of collection

Don't be picking up data like a hungry wolf. Set it up.5-10 seconds/intervalThe most secure. When you encounter a CAPTCHA, don't fight, immediately change IP is the best strategy. ipipgo has a smart switching function, it can automatically change IP before triggering the verification, and I personally test it can save 30% of the time.

4. Don't be sloppy about data cleansing

The data collected back is like freshly dug ore that has to be sifted out for real gold. Focus on three indicators: ranking fluctuations, keyword coverage, traffic conversion trends. Here we recommend using Excel's pivot table function, more flexible than specialized software.

Frequently Asked Questions First Aid Kit

Q: What should I do if I keep getting my IP blocked by the platform?
A: 80% of the IP purity is not enough, change ipipgo's exclusive IP package. And then check the request header is not missed device information, remember to adjust the language settings to local parameters.

Q: What can I do if the collection speed is too slow?
A: Try multi-threaded operation, but be careful that the number of threads don't exceed the number of IPs. ipipgo's API supports concurrent requests, and with their IP pool, the speed can be more than tripled.

Q: What's wrong with the data always not matching up?
A: Maybe the geographic location is not set correctly, such as checking Beijing user data but using Shanghai IP. remember to check the "Precise Location" option when selecting a specific city in the background of ipipgo.

Three Iron Rules for Choosing an Agent

1. Look at the IP survival time: short-lived IP (1-30 minutes) is suitable for high-frequency acquisition, and long-lived IP is suitable for fixed demand.
2. Measurement of response speed: only those below 800ms can be used, otherwise it will affect the collection efficiency.
3. Check the coverage area: don't just look at the number of countries, be specific at the city level

Finally, a word from the heart: the market is full of proxy service providers, but like ipipgo dare to commit to theIP availability not less than 99.2%I really don't see a lot of them. Their "test first, pay later" mechanism is quite real, newcomers can get a trial package to get started on the practical operation, than listening to sales bragging is much more real.