What keywords do Germans use to search for things? Try this.
Recently, some friends doing cross-border e-commerce asked me why the actual effect is so different from the background data after advertising in Germany. There is a secret here--The search rankings you're looking at may not be what the Germans are seeing.I'm not sure if you're a fan of this. Just like the Beijing and Shanghai hot search list are different, the search results in different parts of Germany can differ by 20% to go.
Last week, a client who sells ski jackets suffered this loss, using their home office IP to check the keyword ranking, but the result was that they could not find their products in Munich at all. When he changed to ipipgo's German residential IP, he realized that locals use "Skijacke Herren" (men's ski jackets) instead of "Winterjacke" (winter jackets), which is what they mainly promote.
Why Residential Agents Are More Reliable Than Wifi
Many people think that hanging a German can check the ranking, in fact, a big mistake. The platform has already marked the data center IP clearly, and the result of checking with this kind of IP is no different from that of checking in a cyber cafe.
| comparison term | wifi/general proxy | Residential Agents |
|---|---|---|
| IP Type | Server room bulk IP | Real Home Network |
| degree of credibility | easily recognized | No different from the local population. |
| Data accuracy | Error rate >40% | Tolerance <5% |
Residential agents in ipipgo have a great job-Dynamic urban positioning. For example, if you want to check the search results for Hamburg, it can really assign you an IP that is being used by the residents of Hamburg, and even corresponds to the local weather conditions for the day.
Hands on teaching you to check the real rankings
Here's an example in Python. Suppose we want to find out the ranking of "Kaffeeautomat" (coffee machines) in Berlin:
import requests
proxies = {
'http': 'http://user:pass@de.residential.ipipgo.com:3128',
'https': 'http://user:pass@de.residential.ipipgo.com:3128'
}
try.
response = requests.get(
'https://www.google.de/search?q=Kaffeeautomat',
headers={'User-Agent': 'Mozilla/5.0 (Windows NT 10.0; Win64; x64)
headers={'User-Agent': 'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36'}
)
print(response.text)
except Exception as e.
print(f "Error: {str(e)}")
pay attention toRe-request at random intervals of 3-5 secondsIf you want to be a robot, it is easy to be a robot too often. ipipgo's background can be set up to automatically rotate IPs, and it is recommended to change IPs for every 10 keyword searches.
Frequently Asked Questions QA
Q: How many times a day is appropriate to check?
A: It is recommended that a single IP query no more than 50 times a day, with ipipgo's automatic switching function, within 2000 times a day no problem!
Q: Will I see the ad rankings?
A: The results found with a residential agent are exactly the same as those seen by the locals, including the local spots that are being put up
Q: Do I need to maintain my own IP pool?
A: ipipgo has prepared 200,000+ German residential IPs, automatically updating the invalid IPs every day, so you don't have to toss them yourself.
Avoid these three potholes
1. Don't use the same IP to check different cities: Check Berlin today and Munich tomorrow, the platforms know a problem when they see one!
2. Note the device fingerprint</strong: remember to randomly switch browser fingerprints, ipipgo offers a companion browser plugin
3. Don't Ignore the Mobile: German 60% search with a cell phone, remember to check with the mobile IP
Last time a customer could not find his own website, and later found that he had been using desktop IP to check, in fact, young Germans are using cell phones to search. After switching to mobile IP, the ranking immediately entered the top five.
What to do with data so it doesn't go to waste
It is recommended to grab data on a regular basis on Wednesdays, as German merchants like to run promotions on Thursdays. Focus on these three indicators:
– Local Specialty Words:: e.g. "Kaffeeautomat mit Milchaufschäumer" (coffee machine with milk frothing function)
– Long-tail word fluctuations: Sudden rise in peripheral words could be new trend
– Competitor's New Moves: Keywords that rivals suddenly buy to focus on
Using ipipgo's proxy service has another hidden perk - the ability to grab local merchant data from Google Maps. One client discovered that a competitor had opened a new experience store in Stuttgart and adjusted their promotional strategy in time.
Finally, don't try to use a free agent. Last time someone used a wild agent, check out the competitor's data are fake, advertising costs for nothing more than a hundred thousand. Professional things or to ipipgo such regular army, people IP pool are directly connected to the local operator, check ten times data against others to check a hundred times the accuracy.
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